1. Music videos demonstrate genre characteristics/conventions (e.g. stage performance in metal video, dance routine for boy/girl band)
All the locations used in the sequence are typical of an indie genre (fields, sandunes, beaches)
2. There is a relationship between lyrics and visuals
Here there is a relationship between the lyrics..'home' and the visual in the background
3. There is a relationship between the music and visuals
As the beats in the music slow down, the footage of the girl walking has been put in slow motion so that her footsteps match the beat of the music
4. The demands of the record label will include the need for lots of close ups of the artists and the artist may develop motifs which reoccur across their work (a visual style)
Lots of different close up shots are used throughout the sequence of the girl singing
5. There is frequently reference to notion of looking (screens within screens, telescopes etc and particularly voyeuristic treatment of the female body)
6. There is often intertextual reference (to films, tv programmes, other music videos etc)
