I used www.surveymonkey.com in order to find out how gain my target audience for my music video. I created a survey as a way to collect responses from potential viewers in order to help me create my own music video so that it will include typical conventions that would be expected in music videos of the same genre. Below is the link to my target audience survey and the results i have collected and analysed through the use of charts.
From the results, it appears that my key demographic will be people who are between the ages of 17-25 consisting of mainly females.
These are the results displayed through pie charts and column charts. As you can see, the most preferred genre of music is indie, followed by acoustic, rock and pop. For my own music video I have chosen to use an indie song which I feel will fit in well with my target audiences preferences.
As you can see there is a variety of different responses however some are more evident than others
This is an important question when it comes to creating my video as locations play a huge part in any music video. From the results above it appears to show that the most popular locations people would expect to see are mainly beaches, sand dunes, forrests etc. Therefore in my music video i will try to incorporate these particular locations.
Key Demographic
This is Hermione, she is 18 years old. Her favourite genre of music is indie and she likes to listen to artists like Laura Marling, Birdy, Jack Johnson and Gabrielle Aplin. Hermione is a full time student currently studing P.E, Psychology. Music and ICT. In her free time she enjoys playing the guitar and spending time with her friends at the beach.
TARGET AUDIENCE INTERVIEW
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